Princess Cruises Announces Return to the Rose Parade

Princess Cruises has announced that it will welcome the new year as an official participant in the 138th Rose Parade on January 1, 2027. Returning for the second year in a row, the line will unveil a floral float inspired by the 2027 Tournament of Roses theme, “Welcome.”

“Every destination we visit is unique and every guest finds stories they share again and again. We’re honored to bring that same spirit of discovery and belonging to this year’s Rose Parade,” said Marie Lee, Princess Cruises Chief Marketing Officer. “For 60 years, Princess’ global fleet has welcomed travelers to extraordinary places, creating lasting memories through meaningful journeys across the world’s most remarkable cultures and destinations.”

Princess’ float in the parade will feature a variety of destinations where its ships sail, including:

• The majestic glaciers, mountains, and wildlife in the wilderness of Alaska
• The cherry blossoms, temples, and traditional Japanese artistry of Japan
• The iconic sails of the Sydney Opera House, golden beaches, wildlife, and beauty of the Outback of Australia
• The charming villages and dramatic coastlines of Europe

Designed and built by Artistic Entertainment Services, the float will be around 55 feet long and 22 feet high, and be adorned with over 320,000 flowers, seeds, bark, leaves, and other natural materials that help bring the spirit of cruise travel to life.

“The Rose Parade has always been about bringing people together through creativity, community and shared traditions,” said Terry Madigan, 2027 Pasadena Tournament of Roses President. “Princess Cruises embodies this year’s theme ‘Welcome’ – by bringing people together to celebrate shared experiences and the warmth of making everyone feel welcome. We’re delighted to have Princess Cruises back for a second consecutive year and look forward to sharing their inspiring message as part of our New Year’s Day celebration.”

The Rose Parade attracts approximately 800,000 spectators along Colorado Boulevard in Pasadena, California. Over 28 million people tune in from around the country on their TVs, with millions more watching around the globe — making it one of the world’s most celebrated New Year’s Day traditions.