Holland America Launches Weeklong Wheel of Fortune, Cruise Critic Partnership

Holland America Line is kicking off the new year with the return of Cruise Week, a brand-led promotion marking its second year during Wave season. This year, the premium line is partnering with Cruise Critic on a series of featured prizes on to the prime-time Wheel of Fortune television game show. For cruise shoppers, the line is layering a $25 reduce deposit per person on top of its Start Your Journey sale, when booked from Jan. 5 to 12.

We detailed Start Your Journey offer earlier in our Wave deals coverage.

Holland America said the offer applies to more than 500 sailings departing through spring 2027. The line is also advertising up to 30% savings, onboard credits, and free kids fares as third or fourth passengers. With its focus on Alaska, you can also receive up to $200 per stateroom in shore excursion credit on qualifying itineraries.

The line has also partnered with Cruise Critic for a weeklong national television integration on Wheel of Fortune. Airing from Jan. 5 to 9, Wheel of Fortune will weave Holland America cruises and Alaska cruisetours into multiple segments. The cruise prizes, valued between $7,000 and $9,000, highlight destinations central to the brand’s global portfolio.

Co-sponsor Cruise Critic is including a $250 onboard credit with each cruise prize awarded during the Wheel of Fortune promotions.

CruiseNews will continue monitoring cruise deals as Wave season unfolds and cruise lines introduce new promotions in the weeks ahead. You can find the latest offers, analysis, and booking insights on our Wave Deals Guide. Please check back frequently as we update regularly as we report on new cruise deals when they are unveiled.