Holland America Line Launches Month-Long Anniversary Sale with Up to 30% Off
Holland America Line is marking its 153rd anniversary with a monthlong promotional sale running through April 30, 2026, offering fare discounts, onboard credits, and reduced deposits across sailings departing through spring 2027.
The Anniversary Sale covers cruises ranging from four to 69 days across every region the cruise line serves, including Alaska, the Caribbean, Canada and New England, Northern Europe, the Mediterranean, Australia and New Zealand, South America, Antarctica, Hawaii, Tahiti, the Panama Canal, Mexico, Asia, and the Pacific Coast. Collectors’ Voyages, which pair two back-to-back non-repeating itineraries, are included as well.
What the Sale Includes
The promotion features up to 30% off cruise-only fares, onboard credits of up to $400 per stateroom, deposits reduced by 50%, and free fares for third and fourth guests ages 18 and under traveling in the same stateroom as the first two passengers.
The onboard credit can be applied toward specialty dining, shore excursions, spa services, beverages, photography, and gift shop purchases. The free kids fare applies to select departures and is not valid on cruises of three days or fewer, or on Grand Voyages.
“The Anniversary Sale is both a thank you to our loyal guests and an invitation to new travelers to experience our thoughtfully designed itineraries, immersive destination experiences and exceptional service,” said Beth Bodensteiner, president of Holland America Line.
Combination with Have It All
The Anniversary Sale can be combined with Holland America Line’s Have It All premium fare package. Guests who book under that combination receive four additional amenities: a shore excursion credit, a Signature Beverage Package, a specialty dining credit, and a Wi-Fi Surf Package, on top of the anniversary discounts and onboard credit.
Sample Fares
Holland America has released a range of example departures with per-person, double-occupancy starting fares. A seven-day Alaska Explorer sailing on Noordam departs May 3, 2026, at $103 per person per day. A seven-day Canada and New England itinerary on Zuiderdam departs May 2, 2026, from $79 per person per day. A nine-day Southern Caribbean voyage on Nieuw Amsterdam departs October 30, 2026, at $89 per person per day.
For Alaska land-and-sea travelers, a 10-day Signature Denali Cruisetour on Nieuw Amsterdam departs May 31, 2026, starting at $100 per person per day. A seven-day Eastern Caribbean holiday sailing on Eurodam over the December 19, 2026, holiday week starts at $143 per person per day. At the longer end of the range, a 35-day Voyage of the Vikings solar eclipse sailing on Zuiderdam departs July 18, 2026, at $240 per person per day. All fares include taxes and fees.
Industry Context
The sale arrives as cruise lines across the industry continue to push early booking incentives to fill capacity through 2026 and into 2027. Holland America has positioned its anniversary promotion as a broad-coverage offer, applicable across ship classes and nearly every itinerary type in its portfolio. The inclusion of Collectors’ Voyages and longer-duration sailings signals an effort to attract experienced cruisers alongside families and first-timers drawn in by the free kids fare.
Full terms and conditions are available at hollandamerica.com. The sale runs through April 30, 2026.
