Virgin Voyages Changes Name of ‘Celebration Voyages’ to ‘Red Hot Sailing Club Voyages’
Virgin Voyages will rebrand its popular Celebration Voyages series as the Red Hot Sailing Club Voyages in 2026. The change marks the next step in the cruise line’s music-focused itineraries.
The announcement follows a sold-out 2025 season of three back-to-back sailings featuring Nicky Jam, Melanie C, and Kathy Sledge. Virgin says the new name reflects the voyages’ exclusive, high-energy atmosphere. Virgin also said that they will reward the brand’s most loyal guests, who make up about 30% of passengers on these voyages.
“Music is deeply rooted in our brand DNA, and our Celebration Voyages are a testament to how we bring that legacy to life at sea,” said Jamie Douglas, Director of Immersive Experiences at Virgin Voyages. “We’ve created something that goes far beyond entertainment to be immersive, intimate and unforgettable.”
The Red Hot Sailing Club Voyages will keep the same entertainment-first format. Passengers can expect intimate concerts, themed parties, and Scarlet Night celebrations.
Highlights from the 2025 Celebration Voyages included
Nicky Jam delivering a Latin-infused poolside performance on Valiant Lady. He encouraged Sailors to “shake their hips, surrender to the rhythm and let the music guide them, lyrics or not.”
Melanie C blending Spice Girls classics with modern beats during a ship-wide dance party aboard Scarlet Lady.
Kathy Sledge drawing more than 200 Sailors to an early morning soundcheck on Resilient Lady. Her finale of “We Are Family” captured “the spirit of community, joy and movement.”
The rebrand signals that music and culture will remain central to Virgin Voyages’ identity. With artist announcements for 2026 still to come, the Red Hot Sailing Club Voyages are expected to bring fresh talent and new ways to celebrate at sea.
